When life doesn't give you lemons

For five years I’ve been trying to create a bonsai tree. A lemon Bonsai tree, to be specific. 

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An informal, double trunk, Lisbon Lemon Bonsai tree, to be pedantic. 

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And, if I could, I’d stare at this tree all day, willing it to grow. But money doesn't grow on my bonsai (and no lemons either). 

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So, instead, I stare at my tree and think of ideas. Good ideas, bad ideas, stupid ideas, rad ideas. 

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I've been doing it at DDB for the past four years. Writing ads for Macca's, Volkswagen, Škoda, Westpac, the Red Cross and Neutrogina. I even pitched for the US Skittles social account – which we won, and went on to make some wonderfully stupid work for!

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That's me I suppose. Hit me up if you like lemonade. I might have some ready in 5-8 years.